Use case: events and visitors
MIQ shows which markets send visitors to a place, compares activity around an event with a typical week, and estimates economic impact under assumptions you can change.
Capability preview. Visitor and event analysis runs today in MIQ location intelligence in development and is not yet part of MIQ Studio. The pictures on this page are illustrations, not product output.
See which markets send visitors to your destination, district or venue: the ZIP codes and counties they come from, how far they travel and how that compares with the people who live nearby. The map says how much of the activity it can place and how much it cannot.
Put a venue on the map with the commercial areas around it and see where activity concentrates. The shading shows modeled visits for each neighborhood, so you can see which nearby streets share in a busy week.
MIQ compares the weeks around an event with typical weeks for the same place. The comparison is relative: it shows whether activity was higher or lower than usual, and by how much, as a modeled estimate. It does not count attendance. If you know the attendance, you enter it, or MIQ uses a published figure, and it is shown separately and labeled as reported.
Enter attendance and your assumptions about visitors and spending. MIQ estimates the spending that is new to the local economy and its broader modeled effects, and lets you change each assumption to see what moves the result. It is a scenario under assumptions you set, not a measurement of what visitors actually spent.
Use the same analysis to look back at where activity concentrated around past events and when it peaked. Historical patterns can inform staffing, access and the services nearby. MIQ does not monitor crowds as they happen.
Every MIQ analysis follows the same path, whatever the question.
The question
Where do our visitors come from, and what did that event contribute?
The evidence
Modeled visit activity, visitor origins, your attendance figure, spending assumptions and the local economy.
The analysis
Origin maps, event-week comparisons and an economic impact scenario you can adjust.
The interpretation
Plain-language findings that separate what is modeled, what you reported and what is an assumption.
The deliverable
A report for sponsors, councils or boards, with the assumptions and sources shown.
Every figure carries its source and the period it covers. Where the evidence does not support a conclusion, MIQ says so. You review, verify and own the work before it is published.
We'll work through it with you.
