Use case: business growth reports
MIQ builds a short report on a single business: its competitors, its market, where its visitors may come from and a prioritized plan, reviewed by your staff and delivered in your organization's brand. The business owner never needs a login.
In development. Business growth reports run today in MIQ location intelligence in development and are not yet part of MIQ Studio. The pictures on this page are illustrations, not product output.
Your staff search for a business, confirm it is the right one and let MIQ look at the market around it. MIQ finds similar businesses nearby and shows how many there are and how far away, so the owner sees the competition in the neighborhood and not just the name of one rival.
MIQ adds the households and workers around the business from official Census data: income, age and the neighborhoods the business can reach. Where visitor-origin estimates are available, it shows where a business's visitors may come from, as a modeled profile for the area and not a count of its customers.
MIQ lists nearby businesses that might become customers, partners or referral sources, with the reason each was suggested. They are leads for the owner to check, not verified relationships.
MIQ checks how the business appears in local search and listings and turns the gaps into practical steps: reviews, photos, listing details and who in the business can do each one.
The findings become a short plan for the next 30, 60 and 90 days. Each step says what was observed, why it matters, the first thing to do and what the evidence does not show.
Staff search for a local business and confirm it is the right one.
MIQ studies the business, its competitors and the area around it.
Nearby competitors and available activity indicators are shown side by side.
Neighborhood demographics and, where supported, modeled visitor origins.
Leads for customers, partners and referrals, each with its reasoning.
How the business appears in local search and listings, and what to fix.
MIQ drafts a short plan; your staff review and edit it.
A Word or PDF report in your organization's name. The owner never needs a login.
Every MIQ analysis follows the same path, whatever the question.
The question
How does this business compare with the businesses around it, and what should it do next?
The evidence
Business directories, Census demographics, local wages, modeled area activity and online listings.
The analysis
Competitors on a map, the surrounding market, leads and online visibility.
The interpretation
Plain-language findings and a short plan, each with its evidence and its limits.
The deliverable
A branded Word or PDF report for the owner, reviewed and edited by your team first.
Every figure carries its source and the period it covers. Where the evidence does not support a conclusion, MIQ says so. You review, verify and own the work before it is published.
We'll work through it with you.
