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  1. Home/
  2. Cookie Policy

Cookie Policy

Last updated October 11, 2026

On this page
  1. How this Application uses Trackers
  2. Necessary
  3. Analytics
  4. Marketing
  5. Cookie list
  6. Managing your choices
  7. Owner and Data Controller
  8. Definitions and legal references
  9. Cookie list

This document informs Users about the technologies that help this Application to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Application.

For simplicity, all such technologies are defined as “Trackers” within this document, unless there is a reason to differentiate. For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User’s consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

How this Application uses Trackers

This Application uses Trackers managed by the Owner and Trackers set by third-party providers. Trackers are organized into three categories. Necessary Trackers are always on. Analytics and Marketing Trackers are off until you opt in, and nothing optional loads before you choose.

Necessary

This Application uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service. These remember your cookie choice (a first-party cookie called miq_consent, kept for 180 days) and let Cloudflare Turnstile protect our forms from automated abuse.

Analytics

With your consent, we use Google Tag Manager and Google Analytics 4 to measure which pages are useful (Google retains this data for 14 months), and Microsoft Clarity to produce session recordings and heatmaps, with form fields masked and sensitive pages excluded. We also set first-party identifiers: a random visitor identifier that lets pages you viewed be linked to a form you later send, a record of the campaign and page that first brought you to the Website, and a random session identifier. Google and Microsoft act as service providers for these tools.

Marketing

With your consent, we use the LinkedIn Insight Tag so that LinkedIn can measure whether its ads lead to demo requests and build audiences. It also keeps advertising click identifiers. We never send your name or email to LinkedIn. LinkedIn acts as an independent controller for its own use of the data it receives.

Cookie list

The table of Trackers on this page, including each name, purpose, category, duration and provider, is generated from the same configuration that powers the cookie banner, so the two cannot differ.

Managing your choices

You can change or withdraw your choices at any time with the “Cookie settings” link in the footer of every page. If your browser sends a Global Privacy Control signal, we treat it as a choice to decline Analytics and Marketing. You can also block or delete Cookies in your browser settings, though the Website’s forms may then work less well. Your choices are kept for 180 days, after which we ask again.

Owner and Data Controller

Metropolis IQ Technology, Inc., 15876 Monte Alto Terrace, San Diego, CA 92127. Owner contact: use our Contact page.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this Application.

Definitions and legal references

Personal Data (or Data): Any information that directly, indirectly, or in connection with other information, including a personal identification number, allows for the identification or identifiability of a natural person.

Usage Data: Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

User: The individual using this Application who, unless otherwise specified, coincides with the Data Subject.

Data Subject: The natural person to whom the Personal Data refers.

Data Processor (or Processor): The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner): The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.

This Application: The means by which the Personal Data of the User is collected and processed.

Service: The service provided by this Application as described in the relative terms (if available) and on this site/application.

Cookie: Cookies are Trackers consisting of small sets of data stored in the User’s browser.

Tracker: Tracker indicates any technology, e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting, that enables the tracking of Users, for example by accessing or storing information on the User’s device.

This policy relates solely to this Application, if not stated otherwise within this document. See also our Privacy Policy.

Latest update: 2026-10-11.

Cookie list

This list is generated from the same inventory the cookie preferences dialog uses, so the two always agree. Optional categories stay off until you turn them on.

Necessary (always on)

Remembers your cookie choice and helps protect our forms from abuse. The site cannot work safely without these, so they are always on.

Necessary cookies and similar technologies
NameProviderPurposeDurationType
miq_consentMetropolis IQStores your cookie choices (and a copy in local storage) so we do not ask again.180 daysFirst-party cookie
cf_*CloudflareCloudflare Turnstile anti-abuse check on forms. Names and lifetime are set by Cloudflare.Session (set by Cloudflare)Third-party cookie

Analytics (optional)

Helps us understand which pages are useful and where the site is confusing, using Google Analytics and Microsoft Clarity (with form fields masked and sensitive pages excluded). Also lets us link pages you viewed to a form you later choose to send.

Analytics cookies and similar technologies
NameProviderPurposeDurationType
_gaGoogleDistinguishes users for Google Analytics.2 yearsFirst-party cookie
_ga_*GoogleKeeps Google Analytics session state.2 yearsFirst-party cookie
_clckMicrosoftMicrosoft Clarity user identifier and preferences.1 yearFirst-party cookie
_clskMicrosoftMicrosoft Clarity: connects page views into one session recording.1 dayFirst-party cookie
CLIDMicrosoftMicrosoft Clarity: identifies the first time Clarity saw this browser.1 yearThird-party cookie
MUIDMicrosoftMicrosoft browser identifier used by Clarity.1 yearThird-party cookie
miq_vidMetropolis IQRandom first-party visitor ID so pages you viewed can be linked to a form you later send.180 daysFirst-party cookie
miq_attrMetropolis IQRemembers the campaign and page that first brought you to the site, to attach to a form you send.90 daysFirst-party cookie
miq_sidMetropolis IQRandom ID for the current browsing session.SessionFirst-party sessionStorage

Marketing (optional)

Lets LinkedIn measure whether its ads lead to demo requests and build audiences. Also keeps advertising click identifiers. We never send your name or email to LinkedIn.

Marketing cookies and similar technologies
NameProviderPurposeDurationType
li_fat_idLinkedInLinkedIn Insight Tag: member indirect identifier for conversion measurement.30 daysFirst-party cookie
li_sugrLinkedInLinkedIn: browser identifier for ad measurement.90 daysThird-party cookie
bcookieLinkedInLinkedIn: browser identifier for ad measurement.1 yearThird-party cookie
lidcLinkedInLinkedIn: routing for data centers.1 dayThird-party cookie
UserMatchHistoryLinkedInLinkedIn: ad delivery and retargeting.30 daysThird-party cookie
AnalyticsSyncHistoryLinkedInLinkedIn: syncs identifiers for conversion measurement.30 daysThird-party cookie

Change your choices

You can change or withdraw your choices at any time.

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